MIC'D UP

The New Orleans Music Economy (NOME) initiative, designed by Greater New Orleans, Inc. (GNO, Inc.), builds on New Orleans’ reputation as America’s premier music city. Through the development of a thriving music economy that provides jobs and wealth for musicians, IP managers, publishers, marketers, legal representatives, and all aspects of the business of music, METRONOME opens opportunities for New Orleans to capture the value of its musical culture – and re-invest it at home.

Entering the music industry is extremely challenging, and while New Orleans has a deep pool of music talent, our regional music ecosystem lacks the ability to absorb our music sector graduates. These graduates must move on to more mature markets like L.A., Nashville, and New York to gain “real world” experience and grow their careers. Directly related, our artists are often pushed to these other markets to access management representation.

The Music Industry Career Development University Program (MIC’D UP) helps solve this dilemma by providing turnkey solutions to talent development in Greater New Orleans.

The program goals include:

• Music sector graduates gain access to critical entry-level experience opportunities
• Local management companies benefit from available labor, and the opportunity to grow artist portfolios
• Local management companies gain capacity to diversify artist portfolios and attract artists from outside our immediate market
• Artists have more access to local representation, creating a higher probability of long-term, sustained management