Chapter 2 – Business Development: All We Do Is Win
Transformative Economic Development
Chapter 2 – Business Development: All We Do Is Win
“Acme Corporation announces $50M investment and 300 jobs in Anytown, USA.” Accompanied by a press conference, complete with golden shovels and giant ribbon-cutting shears (these exist), this is a classic economic development headline.
Business Development is the function that delivers these economic development “wins,” the direct investment and job creation that are the ultimate measures of economic development success.
Going back to Chapter 1, if Business Environment work is about nurturing the soil to create the conditions for economic growth, then Business Development is about harvesting the fruit of that labor.
