New Orleans Music Economy
Background – Music, but Not Yet a Thriving Music Economy
|New Orleans is synonymous with music: the birthplace of jazz, the home of New Orleans Jazz & Heritage Festival, a place where people dance at weddings and funerals. It would seem that New Orleans would have a deep music economy supporting this brand, creating jobs and wealth for its creators. In reality, while New Orleans is unmatched as a city for live music performance, when it comes to the business of music – IP management, production, publishing, artist management, law, finance – this happens in other cities.|
As a result, the majority of jobs, wealth, and ultimately, most successful musicians end up in cities like Nashville, Los Angeles, and New York – not New Orleans. Live performance is just the tip of the Music Economy iceberg. The “Music Economy Initiative” is an economic development strategy to develop the rest of the music industry – with a focus on IP management -right here in New Orleans, where it belongs.
Vision – A Complete Music Economy
The vision for the New Orleans Music Economy initiative is for New Orleans to have both the brand of America’s premier music city and a thriving music economy that provides jobs and wealth to support musicians, IP managers, publishers, marketers, legal representatives, and all other aspects of the business of music. This will sustain our artists and keep them here, and will create thousands of jobs and millions of dollars in wealth to benefit the Greater New Orleans region.
Through the New Orleans Music Economy Initiative, New Orleans will capture the value of its musical culture and re-invest it at home.
New Orleans can enjoy both the vibrant live music scene in America, and a thriving music economy that provides both jobs and wealth to support musicians, and thousands of individuals that work in the “business of music.” Artists will be able to stay and thrive in New Orleans, and thousands of jobs and millions in wealth will be created to benefit the New Orleans region.
The NOME Action Plan is focused on IP Revenue Streams in music and the capitalization of New Orleans Musical IP. New Orleans can be a global leader in monetizing music IP, and this plan is intended to be a blueprint for moving this forward.
Through NOME, New Orleans will capture the value of its musical culture, and re-invest it at home.
You can access the Executive Summary here.
Strategy – From Vision to Action
|GNO, Inc. and local partners will collaborate with Sound Diplomacy to execute a 4-step process that will develop the action plan for New Orleans to fulfill its vision for a robust music economy. The steps to bring this vision to life are: