Brass Roots launched its peanut butter alternative, Sacha Inchi Butter, its high protein Crunch Puffs and its Roasted Sacha Inchi Seeds in early 2020. Sales of its products have grown by over 100% per quarter in calendar 2020 as customers become more familiar with the benefits of the Sacha Inchi Seed. The JBSS support and Sprouts launch will further fuel Brass Roots’ efforts to introduce the Sacha Inchi Seed and its healthy snack products to U.S. consumers, while expanding its youth empowerment mission in New Orleans and in Southeast Asia, where its organic Sacha Inchi Seeds are grown.
“This is an exciting, momentous relationship for Brass Roots. We have found a financial and strategic supporter in JBSS who believes in the Sacha Inchi Seed and shares our values as a company. With this support and our expanding distribution through Sprouts and other e-commerce platforms, we have a unique opportunity to share the health benefits of the Sacha Inchi Seed nationwide with consumers while supporting the youth community efforts in both New Orleans and Thailand and Laos”, remarked Brass Roots founder, Aaron Gailmor.