Roadmap Initiative
The Greater New Orleans Regional Economic Development Roadmap is a three year strategic business development and marketing plan developed by the region’s public and private leadership to generate wealth in four key high-growth industries:
- Advanced Manufacturing
Advanced Manufacturing Industry Analysis - Creative Media & Design
Creative Media & Design Industry Analysis - Energy, Petrochemicals & Plastics
Energy, Petrochemicals & Plastics Industry Analysis - International Trade, Logistics & Distribution
Trade, Logistics & Distribution Industry Analysis
Goals:
- Execute the business plans for the target sectors aimed at addressing workforce, public policy and infrastructure needs.
- Engage regional stakeholders to conduct inbound and outbound recruitment missions, attend trade shows, identify qualified leads and collaborate on retention and expansion projects.
- Create a high-quality marketing campaign to highlight the four target sectors and competitive advantages of doing business in Greater New Orleans.
- Conduct a comprehensive public relations campaign that counters negative perceptions of doing business in Louisiana and positions this region as a hub of opportunity.
