New Orleans gains seasoned visual effects firm with Factory VFX, Inc.
NEW ORLEANS — Today, Greater New Orleans, Inc., the economic development alliance for the 10-parish Greater New Orleans region, announced that Santa Rosa, Calif.-based Factory VFX has opened an office in New Orleans. The company made the decision to expand to Louisiana due in large part to the state tax incentives available for qualifying productions. Factory VFX currently has an outstanding track record of work in the following forms of visual effects: compositing, plate reconstruction, wire/rigremovals, matte paintings, rotoscoping, and match moving.
“We chose to open an office here because of the great vibe in the heart of the city. New Orleans is such an artistic city. It was an easy decision to place our visual effects team in this beautiful city full of amazing artists,” said Eric Christensen, CEO of Factory VFX. “We’ll be bringing some of our northern California Digital Commandos to New Orleans to help get us started as well as to train some of the local artists. We’re all very excited.”
Working with sister company RotoFactory, Inc. in their northern California offices, Factory VFX has completed work on over 60 feature films, commercials, and episodic television series since 2006. Factory VFX’s clients include Columbia Pictures, Fox Studios, Universal Studios, Walt Disney Studios, and Warner Bros. Studios. The firm has worked on such feature films as Lincoln Lawyer, The Next Three Days, Anonymous, Furry Vengeance, 2012, and the upcoming The Big Year and Fast & Furious 5. The New Orleans office will be located in the Nelson Building Complex on Prytania Street, a centralized location for production crew during the filming of major projects.
“Factory VFX is a huge win for our area. Looking at our film production sector in the Greater New Orleans region, it’s not enough to have production companies just film
here and outsource their post-production work to other places,” said Michael Hecht, President & CEO of GNO, Inc. “We want to become a film industry hub, and Factory VFX is helping us achieve that goal.”
Factory VFX began exploring the possibility of doing business in New Orleans last summer. GNO, Inc., Louisiana Economic Development, Louisiana Entertainment, and the City of New Orleans Film Commission worked in tandem to facilitate the company’s move here and to introduce Christensen and his staff to key members of the entertainment community.
“Factory VFX is another big win for Louisiana’s growing entertainment industry,” said Sherri McConnell, Director of Louisiana Entertainment. “Their presence in New Orleans adds to our robust motion picture infrastructure and provides more options for filmmakers to post their films in state, while taking advantage of the production incentives. Factory VFX’s commitment to Louisiana further demonstrates that the incentives are working to grow an indigenous and sustainable entertainment industry.”
Factory VFX will initially bring a group of visual effects artists from California to open the New Orleans office, but the company plans to hire up to 50 new employees in the coming years as it expects operations to grow quickly thanks to its client base.
“We are interested in working with the local digital arts community, and we hope to become involved with training programs through NOVAC and other venues,” said Liz Crawford, Producer with Factory VFX.
New Orleans Video Access Center (NOVAC) is a nonprofit organization which offers media training and production resources to New Orleans.
Factory VFX’s presence in New Orleans is another milestone for the film industry in the Greater New Orleans region and the state of Louisiana which continues to grow thanks to the tax incentive program available to film production companies working in the state.