New Orleans Ranked #2 Aspirational City

NEW ORLEANS, La. (07/30/2013) — Today, The Daily Beast named New Orleans the #2 Most Aspirational City in America based on jobs and culture. Cities were ranked based on the health of the economy, quality of life, and demographic factors. New Orleans ranks between Austin at #1 and Houston at #3. Most cities on the list are rich with culture and modest in size, which make them easily enjoyable.

“New Orleans being named #2 Most Aspirational City in America is remarkable validation that our effort to make the region one of the best places to live and do business is working,” said Michael Hecht, President and CEO of Greater New Orleans, Inc. (GNO, Inc.). “Truly, the ‘new’ New Orleans offers a combination of business conditions and lifestyle that most other regions can only aspire to.”

According to The Daily Beast writers Joel Kotkin and Wendell Cox, “Our top two cities reflect the importance of this arbitrage opportunity. Both No. 1, Austin, Texas, and No. 2, New Orleans, are places where people can enjoy the cultural amenities and attitudes of “progressive” blue states but in a distinctly red-state environment of low costs, less regulation, and lower taxes. These places have lured companies and people from more expensive regions, notably California and the Northeast, by being not only culturally rich but also amenable to building a career, buying a home and, ultimately, raising a family in relative comfort.”

To determine rankings, Mr. Kotkin and Mr. Cox evaluated economic growth, per capita income, unemployment, the growth of domestic migration, the movement of college-educated people and the foreign born, the amount of traffic congestion, housing affordability, and crowding.

For more information on New Orleans’ ranking, visit: