GNO, Inc. Releases Workforce Analysis of the Digital Media Sector


NEW ORLEANS – Today, Greater New Orleans, Inc. released the State of the Sector report on digital media-related industries and occupations in the Greater New Orleans region. This State of Sector analysis, generously funded by JPMorgan Chase & Co., focuses on specifics of current and future workforce/job opportunities over the next ten years in the Greater New Orleans region.

GNO, Inc.’s State of the Sector analysis provides industry, education, and community partners with an easy to understand snap shot of our region’s key industry sectors. The reports provide clear explanations for the factors driving growth in the sector and aim to answer frequently asked questions related to current and future industry workforce needs in the region.

“Without question, Greater New Orleans is now a fast emerging technology hub, poised for 26% growth over the next 10 years, which is creating unprecedented demand for technology workers,” said Michael Hecht, President and CEO of Greater New Orleans, Inc. “This State of the Sector report illuminates the scope and context of the labor demand in the digital media industry, which will inform our educational institutions, residents, and companies in the development of an adequately trained workforce. We are grateful to JPMorgan Chase for their support of this work.”

“In our work to help more New Orleanians obtain better-paying jobs, we’ve learned the first step is conducting research that will show us where the best opportunities are,” said Lizette Terral, JPMorgan Chase market executive for Commercial Banking in New Orleans. “This partnership with GNO Inc. is a critical part of building a better workforce. It provides a roadmap for more opportunity, more prosperity and more economic equality in our region.”

Key takeaways from the report include:
• There are 16,459 digital media jobs in the Greater New Orleans region and is projected to grow 26% over the next ten years
• 66% of digital media jobs require high-skills
• Demographically, digital media related jobs in New Orleans have a higher percentage of women who are employed in the industry, a higher percentage of
African American workers, and a higher percentage of workers under 34
• 53% of digital media related jobs are outside of traditional digital media related industries

With a focus on the digital media opportunities projected over the next ten years (to 2026), this report will provide diverse partners with accessible and actionable information, that will inform individual choices about education and training programs to pursue, and institutional investment in programs projected to be in high-demand moving forward.

The following data points can be found in the report:
• Breakdown of the Digital Media Industry
• Distribution of Skills in the Digital Media Industry
• Workforce Demographics in the Digital Media Industry
• Digital Media Academic Training Institutions in the GNO region
• In-Demand Skills and Career Ladders

The research, analysis, and creation of this report was funded by JPMorgan Chase. This is the fifth installment of GNO, Inc.’s State of the Sector Reports. Previous reports include Energy, Water Management, Advanced Manufacturing, and Health Sciences. The current report on digital media and previous reports can be found online at http://gnoinc.org/stateofthesector/.

About Greater New Orleans, Inc.
GNO, Inc. is the regional economic development organization for Southeast Louisiana. The GNO, Inc. Mission is to create jobs and wealth in the Greater New Orleans community. The GNO, Inc. Vision is for the Greater New Orleans region to fulfill its potential as one of the best places in the country to grow a company, and raise a family.

More information can be found at www.gnoinc.org.