Digital Media

Your creative catalyst

For centuries, artists of every discipline have identified the Greater New Orleans region as a source of unmatched inspiration. Today, this funky energetic region has a pulse that provides endless opportunities for creative businesses and individuals to engage, entertain and prosper. A combination of intriguing aesthetics and talent, supported by unprecedented incentives, has propelled the region into position as a major location for film and television production. In fact, Louisiana is now the top film production location outside of Los Angeles and New York. And that’s just the first take. World-renowned for its music, food, architecture and fascinating culture, the Greater New Orleans region is growing as a center for entertainment convergence, including film and television production, sound recording, advertising, software development and graphic design. The Greater New Orleans region is your creative catalyst.

“The Digital Media tax credits offered by the State of Louisiana allow us to release top quality projects at a significantly lower cost than we would incur in other locations in the US,” said Samir El Agili, Vice President of Production for the U.S. and Latin America at Gameloft. “The ability to recruit top industry talent to the New Orleans studio as well as deliver projects at the lower costs enables us to have a positive outlook on the long-term growth for Gameloft in New Orleans.”

The Three C’s: Culture, Conditions & Cash

The Greater New Orleans region has significant advantages over other locations for being a prime digital media hub. They are the three C’s:

  • Culture Greater New Orleans offers an intriguing lifestyle and a rich culture that is fueling the region’s creative sector. Through a dynamic entrepreneurial community and burgeoning creative and digital media presence, Greater New Orleans is the ideal place to grow a business and a family. In an ever more homogeneous world, the GNO region increasingly shines as a unique beacon of culture.
  • Conditions With a low cost of doing business, low cost of living, and a current enrollment of over 80,000 students spread out over 17 colleges and universities in the region, the region’s business conditions are set for new opportunities.
  • Cash Louisiana has some of the richest incentives in the United States. See Incentives.

Sound Recording

For a region that was the birthplace of Jazz, not to mention some of the nation’s brightest musical stars, sound recording is a natural strength. The Greater New Orleans region is home to dozens of recording studios offering services to local and national artists. Studio owners enjoy a creatively rich, supportive environment with no shortage of clientele, and producers will find a lower cost of production in Greater New Orleans. And with Louisiana’s Sound Recording Investor Tax Credit, the decision to do business in the Greater New Orleans region is a no-brainer.

Greater New Orleans also boasts a depth and diversity of talented and experienced musicians, ensuring producers of an available talent pool to get the right sound. The region’s long-standing reputation and musical chops draw regular visits from industry innovators. The Greater New Orleans region’s rich musical history is not the whole story. The live music scene is vibrant, with many beloved venues and international music festivals keeping musicians here. Our passion and respect for the art and business of music is seen in our educational and philanthropic institutions.

  • Loyola University’s Music Industry Studies – the premier program of its kind in the country, incorporating both music and business into a unique curriculum
  • Thelonius Monk Institute of Jazz Performance at Loyola University
  • The New Orleans Center for the Creative Arts (NOCCA)
  • The University of New Orleans Jazz Studies program run by Jazz Artist in Residence Irvin Mayfield Creative convergence is clearly evident in the region’s sound recording industry.

Because of the recognized talent and technical capabilities, and the recent growth in infrastructure, both Spike Lee and Steven Soderbergh use New Orleans studios and professionals to score all their productions. Music videos, documentaries and television shows have the added production advantage of globally competitive technical capabilities right where they are shooting to help reduce pre-production, production and post-production costs.

Digital Media

The Greater New Orleans region’s Digital Media sector continues to emerge. Interactive digital media businesses – including video game developers, and modeling, simulation and other innovative technologies – are taking advantage of lucrative, industry-leading financial incentives. They’re also benefiting from a recent influx of young, educated professionals eager to assist in the region’s renaissance. Newcomers are bringing a fresh perspective to the region and looking for creative outlets to retain them.

Greater New Orleans is ready to serve as the perfect launching pad for digital media businesses. Some of the area’s creative & digital media companies include the following:

Creative Incentives

Incentive packages available to the entertainment industry in the Greater New Orleans region are the most permissive in the U.S.

Motion Picture Industry Development Tax Credit

A transferable credit of 30% of the investment greater than $300,000 is available for motion picture production and an additional 5% on Louisiana labor.

Digital Media Incentive

Louisiana provides a tax credit of up to 35% for payroll and 25% for qualified expenditures for Digital Media productions.

Sound Recording Investor Tax Credit

The Louisiana Sound Recording Investor Tax Credit is a 25% tax credit designed to boost record production development by reducing the cost of new master music recordings – whether distributed by CD, digital download or as part of a soundtrack.

“Broadway South” Tax Credit

For live, Broadway-bound productions – including theater, opera, ballet, jazz, comedy revues and variety entertainment – Louisiana provides a 25% state tax credit on base investment and construction costs and a 10% tax credit on payroll for Louisiana residents.

Tax Equalization Program

If your advanced manufacturing company is planning an expansion, this program equalizes the overall taxes between a Louisiana site and a competing site in another state.

Live Performance Tax Credit

This initiative provides up to a 25% tax credit on live performance production or infrastructure.

  • A tax credit equal to 10% of the base investment for expenditures if $100,000 to $300,000;
  • A tax credit equal to 20% of the base investment for expenditures of $300,000 to $1 million; and
  • A tax credit equal to 35% of the base investment for expenditures over $1 million.